The reason behind this is that Bing recently tested out that would allow you to open search results in a new tab. This is a feature that can obviously be toggled on or off based on your own preferences, and at the end of the day it seems like Google has noticed that something like this is coming to Bing because of the fact that the search giant has now of this feature.
Another “new for me, old for Rusty”?! 😄
— Charly Wargnier (@DataChaz)
Yes, I can see 🙂
— Akshay Makadiya (@axymak)
It is important to note that this is currently not being tested out on Chrome as far as most people noticed right now, since most of the sightings have been on Firefox. This does indicate that Bing might have beaten Google to something that users wanted, though, since Google is now implementing a version of this feature on their own platform.
It’s also somewhat possible that Google had been planning to do something like this all along but Bing beat them to it. Either way this is a win for Bing, and while it might not help the platform anywhere near the kind of success Google enjoys it does show the benefits of other companies being operational in an industry since it creates all kinds of competition that forces them to innovate and bring newer and better services to the masses.